37-North has been an ever-growing and evolving business since it was purchased in 1980 by the still-current owner, Greg Slominski. Despite a degree that could have pulled him into corporate America, the avid outdoorsman instead pursued a business that represented his family’s lifestyle. From professional beginnings selling strictly clothing, 37-North quickly expanded into a retailer of gear for every type of outdoor adventurer. Greg, his wife Mary, and their children’s pursuit of the outdoors continues today. When not in-house, you’d be hard pressed to find them between paddling, biking, hiking, and beyond.