37 North

Your connection to high-quality gear for Newaygo County and beyond, 37-North understands the adventurer. Our products reflect the abundant outdoor activities that begin right outside our door. 

    Whether you’re fishing, tubing, or kayaking the Muskegon River, or backpacking, hiking, or running the North Country Trail, our gear will take you there. 

*WE ARE A DOG FRIENDLY STORE*

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gear

For water, for land. From day leisure to thrill seeker. For day-hikes or overnights. From kayaks, to SUPs, hiking packs, coolers, tubes, car-racks, more. Our gear will take you there. 

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apparel

Clothing for rain, for sun, for snow, or the classic Michigan mix of all the above. 
We carry the brand names you love, and local favorites we trust.  

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footwear

We carry the best of the best so your feet can do the same.

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Paddle

Standing, sitting. Singles, doubles. Our selection of canoes, kayaks, and Stand Up Paddleboards are just the ticket for any watersports enthusiast.  


brands we carry